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Pillar / Build · Web Development

Web platforms run as product work — not as marketing campaigns.

Sites, e-commerce, and headless CMS shipped against measurable Core Web Vitals budgets. The pod that runs your on-call rotation handles your CMS migrations and rollback drills.

  • ≥ 90Lighthouse on staging
  • BiweeklyRelease cadence
  • 30 daysPost-launch on-call

01 · What we ship

Four web shapes the same pod ships routinely.

Pick the closest. Stack and process stay the same — only the surface changes.

  1. 01

    Marketing sites

    Fast, accessible, content-team-friendly. CWV-budgeted, A/B-ready, sitemap and schema baked in.

  2. 02

    E-commerce

    Shopify, Medusa, or custom — checkout, search, fulfillment, returns. PCI-aware from sprint zero.

  3. 03

    Headless CMS

    Sanity, Storyblok, or self-hosted. Multi-locale, editor-first authoring, preview environments matched to your release cadence.

  4. 04

    Web apps

    Auth, dashboards, billing surfaces — when the marketing site needs to do real work.

02 · How we deliver

Audit → sprint zero → build cycles → cutover.

Same shape every engagement. Predictable for procurement, flexible for engineers.

  1. Audit

    1–2 weeks

    Performance, accessibility, content debt, deploy story. Output: written audit + priced fix list.

  2. Sprint zero

    1 week

    Repo, CI, preview environments, design tokens. First slice live in staging by end of week 3.

  3. Build cycles

    4–14 weeks

    Biweekly release to staging, demo + KPI review. CWV regressions auto-fail the deploy.

  4. Cutover & on-call

    1 week

    DNS swap, redirect map, content migration, on-call overlap. We stay paged for 30 days.

03 · What you get

Three artifacts every web build leaves behind.

Signed off in the SOW, delivered at cutover, owned by your team afterwards.

  1. 01

    Lighthouse-100 staging build

    All four scores ≥ 90 on a representative page set, captured in CI. Regressions block the deploy.

  2. 02

    CMS migration kit

    Schema mapping, content-shape diff, rollback procedure. So your editors don't relearn the tool overnight.

  3. 03

    Editor onboarding doc

    10-page handover for the content team — workflow, gotchas, escalation path. Tested with a real editor.

04 · How to engage

Four shapes — start small, scale only if it earns it.

Same pod, four contracting shapes. Most web buyers start with the 2-week audit.

  1. 3 weeks · fixed

    Architecture review

    A written, fixed-scope assessment with priced recommendations. Zero pressure to engage further — most buyers start here.

    Fits when

    You need a second pair of eyes before a migration, refactor, or vendor swap.

  2. 8 – 24 weeks

    Project-based

    A defined deliverable, a fixed timeline, a quoted price. We ship, hand off, and stay on call through stabilization.

    Fits when

    The scope is clear and the date matters more than ongoing capacity.

  3. Annual retainer

    Managed operations

    A named pod, a unified SLA, and a monthly executive review. The team you'd hire if you weren't trying to stay lean.

    Fits when

    Multiple workstreams, a roadmap longer than a year, no time to coordinate vendors.

  4. Long-term placement

    Embedded engineer

    One senior engineer (SRE, platform, ML, security) placed inside your team for 6+ months, accountable to your manager — backed by ours.

    Fits when

    You have leadership and tooling, but a specific seat is empty and contracting cycles are too slow.

Indicative ranges in the calculator

Open the calculator

05 · FAQ

Four questions web buyers ask before the first call.

Replatforming an existing site, or greenfield?

Both. Replatforms always start with a 2-week audit — we won't quote a fixed scope on a site we haven't read.

Stack — yours or ours?

Default is Next.js + your CMS of choice + a boring runtime. We deviate when SEO or perf budgets demand it.

Do you do design too, or just engineering?

Both, in the same pod. Or we work with your design team — we hand off back to Figma in either direction.

Smallest engagement?

A 2-week website audit. Fixed scope, written deliverable. About 40% of buyers stop there.

06 · Pairs with

Most web builds need a backend, design system, or SEO strategy alongside.

07 · Engage

Bring us a brief, an RFP, or a Lighthouse score that's keeping you up at night.

One delivery lead replies within a business day. Audits are fixed-scope and can be priced in the same reply.