Skip to content
helptype.
Book a Call
Book a Call

Pillar / Grow · SEO

SEO operated as product work — not a content factory.

Technical SEO, content strategy, and international indexation in one workstream. CWV and indexation tracked at p75 in your dashboard, not in a vendor's portal.

Start a projectTechnical SEO audit · 3 weeks fixed
  • p75CWV target percentile
  • ≤ 7 daysIndexation lag (target)
  • QuarterlyRoadmap review

01 · Audit scope

Four lenses on the same site.

Each engagement starts with a 3-week technical audit. The four lenses below are how we structure the read.

  1. 01

    Technical

    Crawl budget, render budget, CWV. Server-side regressions, JS bloat, redirect chains — fixed in the SOW, not as a content tip.

  2. 02

    Content

    Topic clusters, intent gaps, cannibalization. Briefs co-authored with your SMEs — we don't ghostwrite domain claims.

  3. 03

    International

    hreflang, geo-routing, locale-specific signals. The places multi-locale sites quietly leak rankings.

  4. 04

    Indexation

    Sitemap discipline, IndexNow integration, GSC anomaly alerting. So you find out about deindexation in hours, not weeks.

02 · What you get

Three artifacts every SEO engagement leaves behind.

Owned by your team. No vendor portals.

  1. 01

    Technical audit

    Prioritized fix list with engineering effort tagged. Not a 200-page PDF — a Linear-importable backlog.

  2. 02

    Content roadmap

    12-month topic clusters, sized by traffic potential and effort. Decisions logged so the next CMO knows why.

  3. 03

    Indexation runbook

    Sitemap submission, IndexNow integration, GSC monitoring + alerting. The on-call doc for your editorial team.

03 · How we deliver

Audit → fix → measure → grow.

SEO is iterative — each phase informs the next. Quarterly cadence, with KPIs reviewed at the end of each.

  1. Audit

    3 weeks

    Technical, content, international, indexation. Output: backlog + roadmap + runbook.

  2. Fix

    6–10 weeks

    Technical fixes shipped biweekly with your engineers. CWV, redirect chains, schema markup — anything that needs code.

  3. Measure

    Continuous

    GSC + analytics modeled in your warehouse. Indexation lag, click-through, ranking deltas — surfaced weekly.

  4. Grow

    Quarterly

    Content cluster execution, link earning (not buying), international expansion. Renewal happens on the merit of measured outcomes.

04 · How to engage

Four shapes — most start with the audit.

Same pod, four contracting shapes.

  1. 3 weeks · fixed

    Architecture review

    A written, fixed-scope assessment with priced recommendations. Zero pressure to engage further — most buyers start here.

    Fits when

    You need a second pair of eyes before a migration, refactor, or vendor swap.

  2. 8 – 24 weeks

    Project-based

    A defined deliverable, a fixed timeline, a quoted price. We ship, hand off, and stay on call through stabilization.

    Fits when

    The scope is clear and the date matters more than ongoing capacity.

  3. Annual retainer

    Managed operations

    A named pod, a unified SLA, and a monthly executive review. The team you'd hire if you weren't trying to stay lean.

    Fits when

    Multiple workstreams, a roadmap longer than a year, no time to coordinate vendors.

  4. Long-term placement

    Embedded engineer

    One senior engineer (SRE, platform, ML, security) placed inside your team for 6+ months, accountable to your manager — backed by ours.

    Fits when

    You have leadership and tooling, but a specific seat is empty and contracting cycles are too slow.

Indicative ranges in the calculator

Open the calculator

05 · FAQ

Four questions buyers ask first.

Do you guarantee rankings?

No. Anyone who guarantees a ranking is selling you something else. We commit to indexation lag, CWV percentile, and click-through delta — measurable, controllable.

Do you do link building?

Earned, not bought. Digital PR, partnerships, citation hygiene. We don't operate PBNs and we won't touch one in your portfolio.

What stack do you work with?

Any. Next.js, Webflow, custom Rails, Shopify, headless WordPress. The audit is stack-agnostic; the fixes are stack-specific.

Smallest engagement?

A 3-week technical audit. Backlog, roadmap, runbook — written deliverable.

06 · Pairs with

SEO compounds when paired with the surface and the funnel.

07 · Engage

Bring us a GSC drop, an indexation puzzle, or a content debt you've been ignoring.

One delivery lead replies within a business day. Audits are fixed-scope and can be priced in the same reply.

Start a projectSubmit an RFP