Skip to content
helptype.
Book a Call
Book a Call

Pillar / Grow · Digital Marketing

Marketing run against pipeline — not impressions.

Paid media, content, lifecycle, and attribution operated as one workstream. KPIs reviewed monthly with the delivery lead — same person who wrote the SOW.

Start a projectChannel-mix audit · 2 weeks
  • PipelineNorth-star metric (not MQL)
  • MonthlyAttribution review
  • 90 daysFirst playbook turn

01 · Channel mix

Four levers, one team operating them.

We don't have a default channel — the mix comes from your motion (PLG vs sales-led), funnel maturity, and unit economics.

  1. 01

    Paid media

    Search, social, programmatic. Bid management run against CAC payback windows you actually defend, not vanity ROAS.

  2. 02

    Content

    Editorial, technical, BoFu. Briefs co-authored with your subject-matter experts; we don't ghostwrite domain claims.

  3. 03

    Lifecycle

    Email, in-app, transactional. Cohort behavior, not blast-and-pray. Deliverability and consent treated as engineering problems.

  4. 04

    Attribution

    First-party data layer + multi-touch attribution. Your dashboard, owned by you — not locked in a vendor's portal.

02 · What you get

Three artifacts every marketing engagement leaves behind.

Owned by your team. No black-box dashboards, no vendor lock-in.

  1. 01

    Channel-mix recommendation

    Quantified spend allocation across paid/content/lifecycle, with sensitivity analysis for the next 90 days.

  2. 02

    Attribution dashboard

    Looker/Tableau/Hex — your stack. First-party events tagged at source, modeled, surfaced as a board your CMO can read alone.

  3. 03

    90-day playbook

    Calendared experiments, success criteria, kill criteria. So next quarter isn't another whiteboard session.

03 · How we deliver

Audit → playbook → execution → review.

Quarterly cadence. Each quarter starts with a written plan and ends with a written review.

  1. Audit

    2 weeks

    Channel mix, attribution model, content debt, lifecycle hygiene. Output: written audit + 90-day plan.

  2. Playbook

    1 week

    Experiment calendar, channel allocations, success/kill criteria, dashboard scaffolded. KPIs signed in the SOW.

  3. Execution

    10–12 weeks

    Weekly stand-up with your CMO, biweekly experiment readout, ongoing campaign management.

  4. Review

    1 week

    Written quarterly review: what shipped, what worked, what dies. Renewal happens on the merit of this doc.

04 · How to engage

Four shapes — start with an audit, scale only if it earns it.

Same pod, four contracting shapes. Most marketing buyers start with the channel-mix audit.

  1. 3 weeks · fixed

    Architecture review

    A written, fixed-scope assessment with priced recommendations. Zero pressure to engage further — most buyers start here.

    Fits when

    You need a second pair of eyes before a migration, refactor, or vendor swap.

  2. 8 – 24 weeks

    Project-based

    A defined deliverable, a fixed timeline, a quoted price. We ship, hand off, and stay on call through stabilization.

    Fits when

    The scope is clear and the date matters more than ongoing capacity.

  3. Annual retainer

    Managed operations

    A named pod, a unified SLA, and a monthly executive review. The team you'd hire if you weren't trying to stay lean.

    Fits when

    Multiple workstreams, a roadmap longer than a year, no time to coordinate vendors.

  4. Long-term placement

    Embedded engineer

    One senior engineer (SRE, platform, ML, security) placed inside your team for 6+ months, accountable to your manager — backed by ours.

    Fits when

    You have leadership and tooling, but a specific seat is empty and contracting cycles are too slow.

Indicative ranges in the calculator

Open the calculator

05 · FAQ

Four questions buyers ask before signing.

Do you focus on B2B or B2C?

Mostly B2B SaaS, with some D2C and marketplace work. We don't do agency-style brand campaigns.

Do you bring tooling, or use ours?

Yours by default. We don't lock you into a stack — your team owns the dashboards, the warehouse, the ad accounts.

What's your KPI of last resort?

Pipeline-attributed payback. If we can't tie spend to that within 90 days, we change the playbook — or we leave on good terms.

Smallest engagement?

A 2-week channel-mix audit. Spend allocation, attribution gaps, content debt — written deliverable.

06 · Pairs with

Marketing pairs with the surface buyers actually land on.

07 · Engage

Bring us a CAC trend that's drifting, or a quarterly board deck that doesn't tie out.

One delivery lead replies within a business day. Audits are fixed-scope and can be priced in the same reply.

Start a projectSubmit an RFP